IPM*:
CREATION OF BRAND PLATFORMS
CREATION OF BRAND PLATFORMS
* Integrated Product Matrix - MD Product Matrix
SUPPORT POINT
FOR YOUR BUSINESS
FOR YOUR BUSINESS
At present, the situation in the world changes at lightning speed. New challenges and new opportunities appear
Locality is among actual trends. The markets refocus from export to internal consumers more and more, new industries appear, budgets are re-administered.
Consumption behavior changes: stay-at-home restrictions have corrected the needs, wishes and habits.
In addition, global reevaluation takes place – awareness grows, the unnecessary is excluded.
Market, audience, their needs and values – everything is being transformed.
What should the brands rely on at the time of changes? On themselves. On understanding their essence.
Locality is among actual trends. The markets refocus from export to internal consumers more and more, new industries appear, budgets are re-administered.
Consumption behavior changes: stay-at-home restrictions have corrected the needs, wishes and habits.
In addition, global reevaluation takes place – awareness grows, the unnecessary is excluded.
Market, audience, their needs and values – everything is being transformed.
What should the brands rely on at the time of changes? On themselves. On understanding their essence.
WHAT ARE YOU
AS A BUSINESS?
AS A BUSINESS?
● What your brand is
● What values it relies upon
● Where it goes (vision), where it aims (mission)
● How the brand looks like (design)
● How the brand speaks to an audience (communication)
● Bring the internal and external contents of the brand into balance
● Organize communication of the brand with target audiences
● Adapt retaining the individuality
● Develop corporate culture
● Develop a system for non-financial motivation of employees
● Retain the most talented
● What values it relies upon
● Where it goes (vision), where it aims (mission)
● How the brand looks like (design)
● How the brand speaks to an audience (communication)
● Bring the internal and external contents of the brand into balance
● Organize communication of the brand with target audiences
● Adapt retaining the individuality
● Develop corporate culture
● Develop a system for non-financial motivation of employees
● Retain the most talented
Brand platform answers the following questions:
Brand platform helps to:
BRAND PLATFORM
ADDRESSES BUSINESS TASKS
ADDRESSES BUSINESS TASKS
Functional requests:
CORPORATE BRAND
HR BRAND
PRODUCT BRAND
Draw out the adaptation strategy, manage changes
Build the foundation for communication of the brand with target audiences
Comparison with competitors
Increase recognizability of the brand
Build the foundation for communication of the brand with target audiences
Comparison with competitors
Increase recognizability of the brand
Build an employer's brand
Develop corporate culture
Develop a system for non-financial motivation of employees
Develop a system to retain TOP Talents
Develop corporate culture
Develop a system for non-financial motivation of employees
Develop a system to retain TOP Talents
Launch a new product
Drive up demand, enter new markets
Retain Customers
Become a lovemark
Drive up demand, enter new markets
Retain Customers
Become a lovemark
A FEW MORE WORDS ABOUT SIGNIFICANCE...
FIRST HAND
FIRST HAND
“Our business is a living organism. We name it at birth, develop it, dream and set goals together. But we are far from always paying attention to its character. Brand platform is its character and soul”.
Yana Balachevtseva
General Manager Marketing Division Agency
“Brand platform helped us to understand ourselves: what we are, what we bring to the world, what people we need and what we can give them. This is our language, which is perceived by our candidates. If it clicks, they join us. We know our differences from other companies, we are aware of our uniqueness and directly convey it through our texts and design. Our big idea is the heart of the team. It motivates and boosts for motion”.
Maria Goldobenkova
HR Manager CIAN
“If you want to sell, make a good product. If you want to sell to a large number of people, create a Brand”.
Oleg Koren
Marketing Director NBD-BANK
ROAD
MAP
MAP
Development and implementation of a brand platform is a distinguished way. Each step is a complex of actions.
Creation of BP
Development of implementation programs
HR-strategy
Communication strategy
Marketing strategy
Communication strategy
Marketing strategy
Implementation and support
Accomplishment of the implementation program
Efficiency analysis
Efficiency analysis
Interview-briefing
Audience research
Formation of a brand core
Brand package
Presentation of the brand platform
Audience research
Formation of a brand core
Brand package
Presentation of the brand platform
I.
II.
III.
FIRST STEP
Special offer
You can take the first step, try it and decide, whether you are ready to proceed.
You can take the first step, try it and decide, whether you are ready to proceed.
In cooperation with a professional coach, we will hold an in-depth interview with the owner / CEO of a business. It will help the manager to define the key characteristics, which are the basis for his/her vision.
80.000
RUB
Corporate and HR brand:
A coaching session with the business owner
We will go deeply into your product, define all its attributes and competitive advantages. We will reveal its uniqueness and characteristics that are similar to those of the competitors.
80.000
RUB
Consumer brand:
Product audit
Goal of the stage:
Get a broad view, which will later help to develop a “brand pyramid”.
Get a broad view, which will later help to develop a “brand pyramid”.
Goal of the stage:
Collection of data, which form the basis of the vision block: mission, values, promise of the brand.
Collection of data, which form the basis of the vision block: mission, values, promise of the brand.
MARKETING DIVISION
EXPERTISE
EXPERTISE
3 reasons to choose us
01
Expertise in brand technologies and HR
We develop products and our own expertise in two fields: corporate culture and brand management. We attract topic experts on a regular basis and work “in a team”. It allows us creating a complex product, aimed at both external and internal audience.
02
03
Patented technology #emotionengineering
We developed our own methods for creation of a communication product. Due to them we help the brands to talk to an audience by means of emotions, and thus overwhelmingly involve, make fall in love, remain in memory, and become a Lovemark.
We always first try all our creative products. We have developed our own Brand Platform for the Agency and implemented it, with 86% positive feedback from the employees. We understand that each business is unique, that is why we create the product with care and responsibility.
We do it, as if we did it for ourselves
MD BRAND PLATFORM
Tilda Publishing
MD НА СВЯЗИ
Georgy Balakin
Strategic Development Director
Marketing Division Agency
Marketing Division Agency
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